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Seven Reasons Why Your Website Must be Mobile-Friendly A mobile site is essential for every business. As everybody is following the smart trend, mobile phones are becoming the most popular means of accessing the internet. Therefore, as most people are accessing the web through mobile devices, businesses must embrace mobile friend website designs. Here are some reasons to opt for mobile-friendly sites: Most people own a smartphone
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80 percent of people access the internet via a smartphone. Approximately 1.2 billion people around the world access the net through smartphones. These devices are the main contributors of web traffic, so it’s necessary to have your site optimized for smartphones.
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Mobile creates traffic With around half of all web searches being done through mobile phones, mobile websites have become as crucial as desktop sites. Various surveys have shown that people use smartphones for browsing even when they are busy with other things. Taking all these studies into consideration, it’s a high time for businesses to have mobile-friendly websites. More straightforward SEO strategy It’s not necessary to have a mobile site separately. Having the same website will make your SEO strategy simpler. Including mobile-specific keywords such as ‘nearby’ in an SEO strategy may fulfill your SEO efforts for both your mobile site and main site. Users of mobile phones behave differently People who access the web via mobile phones may have different aims than desktop users. Mobile phone users usually want fast and straightforward information. Various studies have indicated that people are likely to make impulse purchases and shop more through mobile websites compared to desktop sites. That’s why it’s absolutely important to have your website optimized for different platforms to meet the demands of customers. When your website is mobile-optimized, users will certainly buy easily. Interest in your brand If you give users a superb mobile experience, they will love your brand and visit your website again and again. People usually check out products on cell phones and then access the same website via desktops. You’ll create trust and appeal in your site’s visitors by giving them a better experience through a mobile-optimized site. Google is in favor of mobile sites If a certain site isn’t mobile-friendly, Google might not treat it as a valid search result. Google has a principle that states that a site that isn’t mobile-friendly shouldn’t come up in search results. Google aims to increase search traffic including mobile traffic. Mobile sites are crucial for social media marketing efforts People tend to use social media apps on their cell phones rather than desktops. If your website is not optimized for mobile, this will adversely affect your social media marketing efforts as most conversions are done via mobile devices. To capitalize on your social media marketing strategy, it’s critical to have a well-designed mobile site.