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Open Exhibition Stand Designs and Their Benefits

Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth.

That said, a worthwhile trend that has emerged these days is the use of open exhibition stand designs, particularly by companies seeking to make a tremendous impact. Back then, open designs have been criticized for being challenging to manage and for the lack of wall space, but why have they increased in popularity?

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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. Although a stand that is only open on one side can cause a queue to form, or block people’s view of specific parts of the display, open designs can be accessed from all sides.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.

Standing Out in the Crowd

Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors.

Indeed, open stand designs are recommended for high profile companies, or businesses hoping to make a particularly big impact at a certain show, precisely because they offer a level of prestige.

Customized Designs

Open exhibitions let companies to unlock a whole range of possibilities in terms of the stand’s actual design. In other words, they are a fantastic option for businesses who are happy to spend a bit more money to come up with a spectacular custom-built display.

Branding

Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. to be different. As well, it reaffirms that the brand is open to all. It shows the company’s willingness to go extra mile and tear walls down. These things can be reinforced by using graphics and brand messages wisely, ensuring that the layout and branding support each other to make the biggest impact.